Why John Attridge.

John Attridge: Best-Selling Author, Keynote Speaker & Business Growth Expert

John Attridge is a dynamic entrepreneur, best-selling author, and sought-after keynote speaker with a passion for helping businesses unlock their full potential. As the founder and CEO of BBX UK, he has revolutionised the digital trade credit industry, enabling businesses to maximise their spare capacity and boost profitability.

With over 35 years of experience in sales, marketing, and business strategy, John has worked with global brands like Coca-Cola, Microsoft, and Lend Lease. However, his true calling lies in empowering small and medium-sized enterprises (SMEs) to avoid common pitfalls and implement strategies that drive success.

John’s book, Business Blunders & Bloody Great Ideas, has become an essential guide for entrepreneurs, offering practical insights into avoiding costly mistakes while leveraging smart business tactics. Drawing on real-world case studies, he introduces concepts such as "starting with the end in mind," the Pareto Principle, and innovative ways to monetise spare capacity. His engaging and straight-talking approach makes complex business strategies accessible and actionable.

As a keynote speaker, John captivates audiences with his wealth of knowledge, humour, and no-nonsense advice. He has delivered talks at major industry events, sharing his expertise on business growth, trade exchanges, and maximising hidden opportunities. His ability to blend storytelling with practical takeaways leaves audiences inspired and equipped to take immediate action.

Beyond the business world, John has a deep-rooted passion for cricket. Having played at a competitive level in his younger years, he later turned his focus to officiating, becoming a highly respected cricket umpire. His commitment to the game has seen him umpire at various levels, bringing the same strategic thinking and attention to detail that define his business approach.

Originally from Australia, John now calls the UK home, holding dual citizenship. Whether through his book, speaking engagements, BBX UK, or on the cricket field, John Attridge continues to be a driving force in helping businesses and individuals thrive by turning blunders into bloody great ideas.

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