I recently finished reading “Grinding it out: The Making of McDonald’s” and I have to say, I was thoroughly impressed. Written by Ray Kroc, the man responsible for turning a small burger joint into a global empire, this book offers a fascinating inside look into the early days of one of the most recognizable brands in the world.
What I enjoyed most about this book was Kroc’s honest and humble writing style. He didn’t shy away from sharing the struggles and challenges he faced in his journey to success. From losing his first job at 15 to selling milkshake mixers to struggling to find investors for his McDonald’s franchise, Kroc’s persistence and determination shine through in every chapter.
Aside from his personal story, Kroc also shares valuable business insights and lessons that can be applied not only to the food industry but to any kind of business. His emphasis on quality, consistency, and innovation are still evident in McDonald’s success today.
What sets this book apart from other business memoirs is the way Kroc portrays his partners, the McDonald’s brothers. Despite their differences and eventual fallout, he always speaks highly of them and recognizes their contribution to the company. It was refreshing to see someone in the business world acknowledging and giving credit to the people who helped him along the way.
Overall, “Grinding it out” is a captivating and informative book that offers a glimpse into the mind of a business pioneer. Whether you’re a fan of McDonald’s or not, this book is a must-read for anyone interested in entrepreneurship, marketing, and the American Dream. I highly recommend it.
