I recently read the book, “Hooked: How to Build Habit-Forming Products” and I have to say, it was an eye-opening and thought-provoking read. Written by Nir Eyal, the book delves deep into the psychology behind why some products become habits, while others are easily forgotten.
One of the main takeaways from the book is the “Hook Model” which is a four-step process that companies can use to create products that are able to form habits in their users. The model consists of trigger, action, variable reward, and investment. Eyal goes into great detail about each step and provides real-life examples to help illustrate his points.
What I loved most about this book is that it’s not just for product designers or business owners. Anyone who is interested in understanding human behavior and why we form habits can benefit from reading this book. Eyal breaks down complex concepts and presents them in a way that is easy to understand and apply.
Furthermore, the book is filled with practical advice and actionable steps that you can implement in your own product or business. Eyal also emphasizes the ethical responsibility that comes with creating habit-forming products and urges readers to use this knowledge for good and not for manipulation.
The writing style is engaging and the book is filled with interesting anecdotes and case studies, making it a page-turner. I found myself constantly nodding in agreement and jotting down notes while reading.
Overall, “Hooked” is a highly informative and insightful read. It not only provides valuable insights into the world of product design but also offers a deeper understanding of human behavior. I would highly recommend this book to anyone looking to create products that form lasting habits or to those who are simply curious about the psychology behind habit formation. This book will change the way you think about products and how you interact with them.
