Built To Last: Successful Habits of Visionary Companies is a must-read for anyone interested in understanding the secrets behind the long-term success of top companies. Co-authored by Jim Collins and Jerry I. Porras, this book delves deep into the inner workings of some of the most iconic companies in history to uncover the common traits and principles that set them apart.
One of the things I loved about this book is its clear and concise writing style. The authors use real-life examples and case studies to illustrate their points, making it easy for readers to relate and understand. I found myself engrossed in the chapters, eagerly reading on to discover the next nugget of wisdom.
The concept of “Built to Last” is an intriguing one. Collins and Porras argue that visionary companies are those that are built upon a set of core values and purpose that transcends their products or services. These companies have a strong sense of identity and mission, which guides their decisions and actions. This principle is not only applicable to large corporations, but also to startups and small businesses. It highlights the importance of having a strong foundation and a clear vision for long-term success.
Another valuable lesson from this book is the identification of the “Big Hairy Audacious Goal” or BHAG. This term, coined by the authors, refers to a long-term and audacious goal that drives the company forward and pushes them to go beyond their current capabilities. Examples of BHAGs in action, such as NASA’s goal to land a man on the moon, further cement the importance of having a grand vision and a bold goal to achieve it.
Furthermore, the book also explores the concept of “Clock Building” versus “Time Telling”. The former refers to creating a lasting and enduring institution, while the latter is about short-term performance and results. This distinction is crucial for companies to understand in order to build a sustainable and enduring business.
Overall, Built To Last: Successful Habits of Visionary Companies is a thought-provoking and insightful read. It will challenge your perspectives on success and provide practical guidance on how to build a company that stands the test of time. I highly recommend this book to anyone in business, from entrepreneurs to CEOs, as it offers valuable lessons that can be applied to any organization.
